Around 2005 there began to be seen a plethora of former celebrities aka Marie Osmond, Valerie Bertinelli, Suzanne Somers lending their endorsements to fat pills, exercise equipment, weight loss organizations. It became such a marketing cliche that it was parodied in This Little Britain sketch
Contrary to what the older generations might try to say there never has been an innocent generation. However in the late sixties and early seventies many parents lamented that their control and influence over their kids seemed to be less than in earlier times and that outside influences were causing a feeling of powerlessness.